Elearning Age Award

Inmarkets, in partnership with Aviva has won an award at the UK's most prestigious e-learning event. The 2009 E-Learning Age awards were held on Thursday 12 November at the Sheraton Park Lane hotel and the award was secured in the "Best E-Learning Project Securing Widespread Adoption" category.

The Category and Criteria

The award judges were looking at specific criteria which centred around e-learning being an embedded component of an organization's learning policies and strategies, stating that it was necessary to identify all the important stakeholders and judge to what extent they had progressed on a journey towards enthusiastic adoption.

The judges were looking for demonstrable and tangible evidence of:

• The extent to which e-learning is used within the organization.
• The responses of both users and key management stakeholders
• Both planned and actual interventions and promotions to overcome resistance and obstacles.
• A communications strategy and plan for both launch and to sustain initial high levels of adoption.

The submission included details of usage and comparisons with what had happened before, the results of surveys and comments from users and key stakeholders, extracts of the communication plan to show where resistance and obstacles were predicted and how they were to be overcome.

Our Submission

Our submission was based on the design and implementation of a global compliance course in Business Protection carried out by Inmarkets and Aviva. This groundbreaking project represented the first occasion a single Aviva branded course had been provided to all employees simultaneously.

In the submission we showed how:

• Training was provided to 20,000 globally dispersed staff in 20 countries and in 16 different languages.
• Completion rates in excess of 85% were achieved globally within 6 weeks of the course launch.
• All course content, email communication and portal navigation was provided in local languages.
• Average test scores of 92.6% were achieved.
• Awareness of the services and policies of the Business Protection team were raised.

The Judges Citation

"With no consistent message in its training and no way of accurately auditing it all, Aviva wanted to create a group-wide e-learning programme covering business security and spanning 20 countries in 16 different languages. To win buy-in, it involved line managers and business protection staff in the content development and communication plan to create a single 30 minute course. The judges liked the clear thinking of content to business practices, using recognisable examples and realistic scenarios. The roll out was accompanied by a blaze of publicity. Of the 20,000 employees targeted, 84% completed the training within six weeks and the average mark in post course assessments was 92%."